Global State of
Mind Study 2024

Discover the results of ASICS' latest State of Mind Study exploring the relationship between exercise and state of mind across the world.

The latest ASICS State of Mind Study reinforces the positive link between physical activity and the mind and also highlights a direct link between exercise in teenage years and state of mind in adulthood.

Introduction

In 2024, we launched our second global State of Mind Study surveying over 26,000 people across 22 countries. The Study explores the relationship between exercise and state of mind across the world.

The State of Mind score is calculated based on the cumulative mean scores across the ten cognitive and emotional traits below. Each trait is marked out of 10.

  • Positive
  • Confident
  • Content
  • Composed
  • Resilient
  • Relaxed

Emotional Traits

  • Focused
  • Calm
  • Alert
  • Energised

Cognitive Traits

Key Findings

Physical activity directly impacts global State of Mind scores. The more active people are, the higher their scores.

We found that active people feel more...

The ASICS 2024 State of Mind Study continues to show a link between physical activity and mental wellbeing.

The more people exercise, the higher their State of Mind scores. Those who are regularly active ¹ have an average State of Mind score of 67/100, while those who are inactive ² trail significantly behind at 54/100.

¹ 150 minutes or more of physical activity per week
² Less than 30 minutes of physical activity per week

However, there are marked differences across the world, with lower activity levels associated with lower State of Mind scores.

Global ranking

The 2024 ASICS State of Mind Index ranks the average scores of 22 countries across the world.

Ranking Country Score '24 Score '22
01 China 78 77
02 Saudi Arabia 73 -
03 India 73 74
04 Thailand 71 74
05 Singapore 69 64
06 Colombia 68 -
07 Malaysia 66 -
08 UAE 66 68
09 Netherlands 65 63
10 South Africa 64 -
11 France 64 62
12 Chile 64 -
13 Brazil 62 63
14 Canada 62 -
15 Germany 62 63
16 US 62 59
17 Australia 61 62
18 UK 61 65
19 Spain 61 65
20 Italy 61 63
21 Sweden 57 60
22 Japan 52 51

The ages of 15-17 are identified as the most critical years for staying active and when dropping out of exercise can affect your mental state for years to come.

Insights - Youth

The impact of physical activity at ages 15-17 influences adult activity levels and State of Mind scores.

Being physically active in your teenage years directly impacts your state of mind later in life.

The ages between 15-17 are key ages for establishing lifelong exercise habits. Globally, 58% of people who regularly exercised between those ages still exercise regularly in later life versus 53% of people who did not.

Those regularly active at 15-17 years old report higher State of Mind scores in adulthood than those who were not (66/100 versus 61/100).

In fact, each additional year a teenager remained engaged in exercise was associated with an improved State of Mind score in adulthood.

Insights - Generations

The activity levels of each generation impact State of Mind scores

Worryingly, with each generation, teenagers are dropping out of exercise earlier and in larger numbers than ever before.

82% of the Silent Generation were active several times a week in their youth compared to only 55% of Gen Z.

While 57% of the Silent Generation were active daily in their childhoods compared to just 19% of Gen Z.

This is detrimentally impacting their mental wellbeing now and into adulthood…

Younger generations consistently display lower State of Mind scores than older generations.

Gen Z’s is the lowest with 62/100 while Silent Generation score the highest with 70/100.

Regardless of current age or activity levels, those less active in their youth have lower State of Mind scores in adulthood than those who were regularly active, showing a connection between exercise in teenage years and positive mental health later in life.

Insights - Gender

The activity levels of men and women impact their State of Mind scores.

A gender exercise gap persists, with women, particularly young women, exercising significantly less than men.

On average, 62% of men under the age of 40 are active, compared to 56% of women under 40.

This is having a negative impact on women’s State of Mind scores.

Women display an average State of Mind score of 62/100 while men score 68/100.

Gen Z (aged 18–27) and Millennial (aged 28–42) women have the most to gain from exercising more. Their mental wellbeing is shown to be most profoundly impacted by regular exercise. State of Mind scores among active young women are 23% higher than inactive Gen Z women and 28% higher than inactive Millennial women.

Other Findings

#01

ASICS research shows that it only takes 15 minutes and 9 seconds to start to achieve a mental uplift from exercise.

#02

Globally, women excerise less than men. They average 160 minutes of exercise a week, compared to 180 minutes a week for men.

#03

Globally, men continue to have a higher State of Mind score than women (68/100 versus 62/100).

#04

Japan is the least active country and has the lowest State of Mind score.

#05

China and Australia are the only countries where women exercise more than men.

#06

US men have a State of Mind score of 10 points higher than woman (67/100 versus 57/100) - the largest gender State of Mind gap found.

#07

The biggest gender exercise gap was found in France where women exercise 11% less than men on average.

Discover all the findings

Global State of
Mind Study 2024

The study surveyed over 26,000 people across 22 countries. All the findings with additional local data are available to download in the section below.

Methodology

Led by Professor Brendon Stubbs of Kings College London, a leading researcher in movement and the mind, the 2024 Global State of Mind Index surveyed over 26,000 people across 22 markets.

Where

Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Japan, Malaysia, Netherlands, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, UAE, the UK and the US.

Who

1,000 of the general population in each market, except for in the US, France and China, where 2,000 participants were surveyed. Each were nationally representative by age, gender and region in each market.

When

November 17th – December 21st, 2023

Professor Brendon Stubbs

Professor Brendon Stubbs is a renowned researcher in movement and the mind. He is currently a Senior Clinical Lecturer at King's College London and is the highest ranked global exercise and mental health researcher with over 20 years' clinical experience and over 800 academic papers published.

Our commitment

ASICS research shows it only takes 15 minutes and 9 seconds to start to achieve a mental uplift from exercise. Given the link between exercise in adolescence and positive mental wellbeing in adulthood, ASICS is committed to supporting the lifetime athlete in everyone.

Other initiatives

FAQ

Here you will find the most commonly asked questions about the Study and campaign.

What is the ASICS State of Mind Study?
The ASICS State of Mind Study explores the relationship between exercise and state of mind across the world. First conducted in 2022 and expanded and conducted again in 2024, the study surveyed over 26,000 people across 22 markets and found a positive link between physical activity levels and mental wellbeing throughout people’s lifetimes.
Why is ASICS sharing the results?
ASICS was founded on the belief that sport and exercise benefit not only the body, but also the mind. It’s why we’re called ASICS: ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. Through this study we hope to shine a light on the power of movement, however small, to support better mental wellbeing and inspire more people to be more active throughout their lifetime.
Who was the study lead?
Professor Brendon Stubbs of Kings College London oversaw and led the study. He is a world-leading researcher in movement and mental wellbeing.
How was the State of Mind score calculated?
The State of Mind score is a score out of 100, calculated based on the cumulative mean scores across ten cognitive and emotional traits; positive, content, relaxed, focused, composed, resilient, confident, alert, calm and energised.
How was ‘active’ versus ‘inactive’ defined?
We used Sport England’s classifications for these terms. They define ‘Active’ as 150 minutes of physical activity or more per week, ‘Fairly Active’ as 30-149 minutes per week, and ‘Inactive’ as <30 minutes per week.
What personal data was collected and how was it processed?
The study was anonymous and no personally identifiable information was collected or stored. All data was held confidentially and securely and processed in compliance with GDPR requirements.
Where can I discover the data for a specific country?
A report has been developed for each of the 22 countries involved in the study. This includes local data in comparison to the global findings. All reports are available to read and download in the national report section above.
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